Brand history

We are defined by the pristine landscapes that inspire our collection. The fjords and mountains, the forests and the coast. They are woven into our traditional Norwegian sweaters. And they inspire the quality and detail in each garment made of fine merino wool.

Timeless styles based on dedicated craftsmanship. And limited productions that mean you always have something unique to wear. We've thought of every detail, from the natural, robust fabrics that last to the way we make each individual item.

Because quality is not just about beautiful clothes that you want to wear. It's about respecting the natural environment we love so much and creating the perfect garments to enjoy nature while protecting it from unsustainable practices. It's about manufacturing high-quality garments in Europe and following environmentally friendly and fair trade practices.

Every time you buy our Nordic wool sweaters, jackets and accessories, you're investing in natural, breathable fabrics that will take you anywhere. That's our promise to you.

Nordic design, Scandinavian style and clothes made to last.